UWG Brand Refresh 2019

Design and Execution

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In 2019, my Communications and Marketing team worked with UWG's agency partner to execute a brand refresh for the University's marketing materials. Rather than overhauling every aspect of the visual identity, we adjusted how we used elements we already had: headlines changed from Helvetica Bold to Helvetica Bold Condensed, and we switched red from a secondary color to the primary color in the UWG palette. The brand refresh resulted in a fresh energetic look and feel.