The Birches On Maple

Brand Creation, Design Execution

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The Birches On Maple is a brand new upscale Senior Living Community in Carrollton. As Tanner Health System is one of the founding partners, I was involved in developing the marketing materials aimed at promoting the community to potential residents, from beginning of construction to the community grand opening. My team collaborated with an outside agency to create the initial branding, then I handled the execution of the remaining pieces. This involved designing a wide range of tactics, from emails and direct mail brochures to community signage and sales flyers.